Formula

How to calculate an agency employee's hourly cost

The number behind every price and every margin.

The fully loaded hourly cost of an agency employee is their direct monthly cost divided by their productive hours, plus the company's overhead rate per hour. It is the base for pricing a service and for measuring client profitability.

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Overhead hourly rate0
Direct hourly cost0
Fully loaded hourly cost0

Definition

What is fully loaded hourly cost?

Fully loaded hourly cost is what one hour of an employee's work costs the agency once salary, benefits, employer costs and a share of company overhead are included.

The formula

The formula in three lines

  1. 1
    Direct monthly cost = salary + benefits + employer insurance + bonuses + employee-specific expenses
  2. 2
    Overhead hourly rate = total monthly overhead ÷ total company productive hours
  3. 3
    Fully loaded hourly cost = direct monthly cost ÷ employee productive hours + overhead hourly rate

Example

A worked example

The figures below are illustrative. They are not customer data, and they work in any currency.

InputValue
Designer's direct monthly cost30,000
Designer's productive hours this month160
Company monthly overhead120,000
Company productive hours (15 people × 160)2,400
  • Overhead hourly rate = 120,000 ÷ 2,400 = 50
  • Direct hourly cost = 30,000 ÷ 160 = 187.5
  • Fully loaded hourly cost = 187.5 + 50 = 237.5

If the designer spends 25% of the month on one client, that is 40 hours, or 9,500 of labor cost for that client.

Next step

From hourly cost to client margin

Add the same figure for everyone who worked on the client. Then subtract it, with the client's direct costs, from the client's revenue:

Client contribution margin = recognized client revenue − client labor cost − freelancers − production − transportation − client tools − other direct client costs

Mistakes

Three common mistakes

  • Using calendar hours. Divide by productive hours: the work schedule minus weekends and public holidays.
  • Leaving out the owner. If the owner works in operations, the owner's salary is a cost.
  • Ignoring overhead. Rent, software and non-billable roles are paid for by client work.

In the product

How Agency Root does this for you

Agency Root calculates fully loaded employee cost and overhead allocation every month, and uses them to show client profitability. Cost changes are effective-dated, so closed months do not change. Included in Agency Growth and Agency Scale.

Client profitabilityQuotations, proposals and pricing

Questions

Common question

What counts as productive hours?

The hours in the employee's work schedule, minus weekends and public holidays.

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