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For media buying agencies

The operating system for media buying agencies

Separate media spend from your real margin.

Agency Root gives a media buying agency one branded app that keeps pass-through media spend apart from service revenue, tracks collections, and shows the margin on each client.

  • Media spend in or out, per client
  • Collections apart from revenue
  • Invoices the client can see
  • Campaigns on the calendar

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The problem

Big invoices, thin margins

  • Media spend inflates revenue. It hides what the agency itself earns.
  • Cash and profit are mixed. A client can be profitable on paper and late on payment.
  • Campaign dates and approvals sit in different threads. Launches slip.

What you get

What Agency Root does for a media buying agency

Media spend counted your way

Media spend can be included or left out of each client's profitability, because many agencies pass media through without treating it as service revenue. Client profitability then shows the margin on your own work. Included in Agency Growth and Agency Scale.

Client profitability

Collections apart from revenue

The financial dashboard tracks collections and outstanding amounts separately from recognized revenue, so profit on paper is never confused with cash. Included in Agency Growth and Agency Scale.

Invoices and payment status for the client

Generate invoices from an accepted quotation and record payments, including partial ones. The client's finance contact can see invoices and payment status. Included in Agency Growth and Agency Scale.

Quotations, proposals and pricing

Campaigns and reports in one place

The company calendar holds campaigns and deadlines next to meetings and leave. Campaign client reports are published to the client's workspace.

Client workspace

Questions

Common question

Is media spend counted as revenue?

You decide per client. Media spend can be included or left out of a client's profitability.

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See the margin on your own work

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